Some of the most obscure money flows in the world are created by the online adtech industry through a process called realtime bidding (RTB). Through RTB, every person who uses the internet can instantly be targeted, profiled and tracked by adtech companies through cookies & trackers, secretly selling intimate aspects of people’s lives to the highest bidders in milliseconds on a massive scale. This privacy-invading multi-billion business should no longer remain concealed from the general public.

Every internet user.

Because this topic has remained underexposed and unchallenged for too long.

Everywhere, every millisecond, worldwide.