Adtech industry and realtime bidding
What should be researched?
Some of the most obscure money flows in the world are created by the online adtech industry through a process called realtime bidding (RTB). Through RTB, every person who uses the internet can instantly be targeted, profiled and tracked by adtech companies through cookies & trackers, secretly selling intimate aspects of people’s lives to the highest bidders in milliseconds on a massive scale. This privacy-invading multi-billion business should no longer remain concealed from the general public.
Who is affected?
Every internet user.
Why should this story be researched?
Because this topic has remained underexposed and unchallenged for too long.
Where does this story take place?
Everywhere, every millisecond, worldwide.